In 2008 Great Orient Chemical Pte., Ltd. was registered in Singapore as a 50:50 joint venture between Indonesia Salim Group and Korea ISU Chemical Co., Ltd. The company subsequently established Great Orient Chemical (Taicang) Co., Ltd. (abbreviated as “GOC”) with a registered capital of USD 38 million to produce linear alkyl benzene in China.


ISU Chemical Co., Ltd. was established in 1969. It is the only integrated alkyl benzene producer in South Korea, with an annual production capacity of 180,000 tons. ISU Chemical ranks among the top five producers in LAB industry worldwide and renowned for its LAB quality. It has world class standards in safety and environmental management. ISU Chemical, with more than 30 years’ experience in LAB production, will provide raw materials, production expertise and technical assistance to GOC for its future operation.


Salim Group is a diversified multinational conglomerate, whose businesses cover Food, Agriculture, Real Estate, Infrastructure Construction, Communications, Chemicals and other fields. Salim Group's detergent factories are located in Indonesia as well as Malaysia and Singapore having a combined annual capacity of 460,000 mtpa powder, liquid, and paste detergents. It also has its own sulf(on)ation plant with a capacity of 80,000 mtpa.


GOC is located in Taicang Port Development Zone, Jiangsu Province, covering an area of 66,666 m2. GOC’s LAB factory employs the most advanced patented linear alkyl benzene production technology in the world. The 1st phase will start production in 2012.